Who I Am & What I Do - Ayshath Sehla
TRUSTED FREELANCE DIGITAL MARKETER IN KERALA
Education
I have a strong academic core in English language, literature, and professional communication, which has shaped the way I think, write, and communicate professionally. I completed my Master’s degree in English (MA) from Indira Gandhi National Open University (IGNOU) between 2021 and 2023, where I gained advanced skills in research, academic writing, critical analysis, and structured communication.
Prior to this, I earned my Bachelor’s degree in English Language and Literature from Calicut University (2015–2018). These academic years played a key role in developing my understanding of language precision, audience awareness, and clarity of expression—skills that continue to influence my professional work today.
My educational background allows me to approach digital communication with depth, accuracy, and purpose. By blending strong language skills with analytical thinking, I work as a freelance digital marketer, creating content and strategies that are clear, meaningful, and aligned with real user intent.
Professional Journey
My professional journey began as a content writer, where I spent over two years creating clear, structured, and SEO-focused content for businesses and service-based organisations. During this time, I worked on blogs, website content, SOPs, and professional documentation, building a strong foundation in content quality, clarity, and purpose.
As my experience grew, so did my curiosity about how content performs beyond writing. This led me to explore digital strategy, where I began connecting content with keyword intent, audience behavior, and website performance insights. Over time, my role evolved into a broader digital marketing approach that blends strategy with execution.
My journey into digital marketing began through content writing, where I developed expertise as a digital marketing analyst focused on clarity, search intent, and quality. Today, I work as a freelance Digital Marketing Consultant in Wayanad, combining creativity with data to deliver content that ranks well, engages audiences, and supports long-term digital growth. My journey reflects continuous learning, adaptability, and a commitment to creating meaningful digital solutions.
Skills & Expertise
I bring a balanced combination of content expertise, SEO strategy, and digital marketing analysis developed through hands-on professional experience. My work focuses on creating content that is clear, structured, and aligned with search intent, helping businesses improve visibility and connect with the right audience.
I specialise in SEO-focused content writing for blogs, website pages, and landing pages, along with content optimisation and on-page SEO structuring. My approach is grounded in keyword intent, audience behaviour, and readability, ensuring content is both search-friendly and genuinely useful for users.
Beyond content creation, I support digital growth through performance analysis and optimisation. I work closely with website traffic insights, user behaviour patterns, and SEO trends to guide strategic decisions and improve long-term performance. I also have working knowledge of analytics and SEO tools that help refine content strategies over time.
In addition, I handle content planning, editorial strategy, and professional documentation, including SOPs and formal digital communication. As a freelance digital marketer, I focus on audience-driven, conversion-oriented content that builds trust, consistency, and sustainable brand growth. My professional strengths include strong research skills, analytical thinking, clear communication, ethical SEO practices, and adaptability across diverse market requirements.